Salou foresees that the 2021 tourist season will be the one that marks a certain recovery if mobility opens and there are no new relapses. In this sense, the mayor and president of the Tourist Board, Pere Granados, has stated that there are signs that point in this direction and has cited both some forecasts that come from Ireland, in addition to the desire shown by many players in the tourism market (from consumers to organizers) to return little by little to normality and do so by choosing Salou as a destination.
Granados considers that safety in the field of health will be one of the most important demands on the part of tourists and agents of the sector, which is why he has been in favor of visitors arriving with a vaccination certificate and that workers and Tourism sector workers also have this badge in order to guarantee that the destination is completely safe. The mayor has highlighted that last summer Salou did not register any outbreak of Covidien 19 and has also highlighted that in the municipality the holding of illegal meetings or parties has not been detected.
The mayor made these statements accompanied by the manager of the Tourist Board, Marc Espasa. Granados and Espada have jointly presented the 2021 Action Plan, a series of purposes that aim to not lose the train of tourism leadership that Salou holds, although 2020 has been a very difficult year due to the pandemic. The figures are clear since while in 2019 Salou registered about eight million overnight stays, during 2020 the figure fell to one and a half million.
Regarding the 2021 season, Salou will persist in the campaign 'Salou, better than ever an action started in 2020 to highlight the values, services and tourist culture of the municipality and will strengthen its presence both in international markets and in the Catalan, Spanish and French, considered as proximity markets.
Landscape, sport, mobility for health and pleasure, beaches, gastronomy, entertainment, culture, history and well-being are some of the aspects that will be worked more specifically to offer to certain segments, in such a way that it will deepen messages aimed at specific segments of the markets that traditionally feed Salou.
