Promotional material of "Shops of Salou, experts in happiness"
Presentation of the campaign
Salou. Costa Dorada. 23 June 2024. Shops of Salou, experts in happiness is the number of the new campaign to promote the trade of the capital of the Costa Daurada presented by the town council. The objective is to build the loyalty of resident customers and attract tourists to a professional, flexible and trustworthy shops.
The campaign will be developed in several stages during 2024 and will include the distribution of promotional material such as cloth bags, plates or sweets, as well as giving away local products and experiences. In addition to promoting local commerce on social networks, the campaign includes other promotional actions in the street such as The cart of happiness.
This initiative is inspired by the consideration of Salou as the second happiest municipality in Catalonia, according to a YouGov survey. The climate, the festive and cultural activities, the beauty of the natural environment, the beaches and coves, the gastronomy and the friendliness of the people are the aspects that make Salou a happy city.
In the presentation of the campaign, the mayor of Salou, Pere Granados, highlighted the qualities of the local trade in Salou such as professionalism, flexible hours, proximity, the quality of the products and services they offer, and the welcoming environment and familiar Ingredients that allow consumers to enjoy a pleasant and happy shopping experience.
For his part, the Councilor for Economic Promotion of the Salou City Council, Hèctor Maiquez, highlighted the family treatment and personalized attention of the Salou business. He also reiterated the Consistory's commitment to support local commerce to promote it as a key pillar of the municipality, which brings prosperity, social cohesion and happiness.
